How Pinduoduo Works

Pinduoduo is China's most valuable private e-commerce company that just filed for a US IPO, less than 3 years after it was founded. With over 300 million active buyers, it has risen to become one of China's top 3 shopping apps. In this deck, we explain how Pinduoduo works and what led to its rapid growth.

Click here for a downloadable PDF version of the deck.

Watch this video for a detailed product walk-through (or click here to watch on YouTube):

Recommended Resources on PDD

• PDD’s F-1 (updated version in July 2018)
• Bloomberg’s Decrypted Podcast with Colin Huang: Son of Chinese Factory Workers Built This $1.5 Billion Startup
• Sky9 Capital’s interview with Colin Huang
• Article by WalkTheChat: Pinduoduo: a Close Look at the Fastest Growing App in China
• ChinaTechTalk Podcast: The E-commerce Platform Becoming A Threat to Alibaba with Thomas Graziani

Hans Tung is a Managing Partner at GGV Capital.

Hans hosts a popular English-language podcast on tech in China, India, Indonesia and other emerging markets, where they interview local champions and global giants who are reshaping the lives of the next billion internet users. Subscribe on iTunes, Overcast, Spotify, SoundCloud, XimalayaFM, or wherever else you listen to podcasts.

To reach Hans directly, join the listeners’ community via WeChat/Slack at https://nextbn.ggvc.com/engage/