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How Pinduoduo Works

July 20, 2018

Pinduoduo is China's most valuable private e-commerce company that just filed for a US IPO, less than 3 years after it was founded. With over 300 million active buyers, it has risen to become one of China's top 3 shopping apps. In this deck, we explain how Pinduoduo works and what led to its rapid growth.

Click here for a downloadable PDF version of the deck.

Watch this video for a detailed product walk-through (or click here to watch on YouTube):


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Hans Tung is a Managing Partner at GGV Capital.

Hans hosts a popular English-language podcast on tech in China, India, Indonesia and other emerging markets, where they interview local champions and global giants who are reshaping the lives of the next billion internet users. Subscribe on iTunesOvercastSpotifySoundCloudXimalayaFM, or wherever else you listen to podcasts.

To reach Hans directly, join the listeners’ community via WeChat/Slack at